Best Color Palettes for Fashion

Fashion industry color palettes range from bold and avant-garde to minimal and monochromatic, depending on the brand identity. Luxury fashion houses often rely on stark black and white with occasional metallic accents, letting the product colors speak for themselves. Streetwear brands may embrace neon and high-contrast combinations. Seasonal color trends play a huge role — think Pantone's Color of the Year influence. When building a fashion brand palette, consider how fabrics and materials interact with color, how your palette photographs, and how it translates from runway to e-commerce.